The Flow of Innovation: Evolution of Our Brand Identity

Goal: Refresh brand identity reflecting a move to a world-class facility, while maintaining core values and brand recognition. Target Audience: Professional, corporate audience, both domestic and international. Desired Image: Modern: Up-to-date and relevant. Professional: Credible, established, and trustworthy. Sophisticated: Polished and well-presented. Evolving: Moving forward with the times. Connected to Nature: Retaining the river theme with a subtle touch.